Zara Slow Fashion Rebranding

My vision was to shift Zara’s approach, encouraging its young audience to embrace slow fashion. I first designed Zara Slow Magazine, a branded initiative promoting sustainability. To complement the magazine, I also created web and mobile screens. The cover features a photograph of the hand-sewn word ‘Slow’ on cream-colored linen, reinforcing the tactile, handcrafted essence of the concept.

Categories: Rebranding, magazine design, interaction design
Semester: Fall 2019
Class: Visual Systems 2
Instructor: Jessica Peltz